In an effort to deliver a robust system that would enable marketers and advertisers to consistently reach consumers across multiple devices, Tapad selected the Typesafe Platform to accomplish this monumental task. Tapad has proven to be a leader in cross-screen advertising technology, adddressing the new and ever-evolving reality of media consumption on smartphones, tablets and home computers. There were three main technical reasons that drove the reasoning behind choosing Scala and the Lightbend Platform:
Read the full case study to learn more about how Tapad has built their solution with Scala, Akka and Play Framework.